Building a Digital Influencer: The Naya Beaumont Case Study

The build log behind a consistent, human-feeling AI creator, from first prompt to full content system.

Most AI influencer accounts fall apart by post ten. The face drifts, the skin looks like plastic, and followers can tell nobody’s home. Naya Beaumont (@nayinmotion) doesn’t have that problem. This ebook shows exactly how 22Block Studios built her and keeps her believable post after post.

It isn’t theory. It’s the real playbook: the decisions, the systems and the prompts we use, all in a form you can copy for your own character.

What’s inside

• Concept: how Naya started as a positioning statement and a character bible before she ever had a face

• Identity Lock: the three-layer system (locked visual spec, anchor reference set, reference discipline) that keeps her face the same in every image

• Making Her Human: the two-pass humanization method that adds real skin, eye and hair texture so she looks photographed, not generated

• The Content Operating System: her Instagram content pillars, caption voice, and the seven-stage weekly production pipeline, including spreadsheet and n8n automation

• Going Multi-Format: turning stills into video without losing the face, locking a consistent voice, and growing the character through music and podcast appearances

• Lessons & Templates: ten hard-won lessons plus a starter kit of fill-in-the-blank prompts (locked descriptor, scene prompt, humanization pass) and continuity log columns

Who it’s for

• Creators launching an AI influencer who want to skip months of trial and error

• Brands and studios deciding whether a synthetic ambassador is worth running

• Anyone who has made one great AI portrait and then watched the face fall apart on the next one

Details: 20-page PDF · instant digital download · ready-to-use prompt templates · works with any capable image and video model